Designing a Web Site and Strengthening Organizational Bonds
When a large, St. Louis-area non-profit organization sought to revamp its aging Web site, Casey Communications rose above the competition to meet the challenge. Casey impressed board members during the competitive bidding phase with an honest assessment of the organization’s dire  internal and external communication needs – ultimately winning the redesign over less-expensive bidders.

The organization’s Web site was initially launched eight years prior but had since spiraled out of control, providing little current information to the public due to broken internal lines of communication. Casey quickly assembled a task force comprised of both organization leaders and external creative thinkers. Together, they established a two-year Web site redesign plan which both facilitated internal information flow and established a more user-friendly interface. Casey Communications took the lead in creating new content and revising navigational structure for the retooled site. Additionally, Casey designed an on-going training program to facilitate organizational communication and cooperation beyond the scope of the initial site launch.

Within days of re-launching, the new Web site surpassed the previous average of monthly visits from unique users by more than twenty-fold and continued to grow from there. Users affiliated with the non-profit reported a great level of satisfaction with the new site and their personal involvement in maintaining pages for future use. Casey Communications has since been recognized by numerous awards organizations for superior execution of the redesign.