Special
Events: Planning a Meaningful Groundbreaking
When a large health care provider selected Casey Communications
to plan the groundbreaking ceremony for its new hospital,
it wanted to leverage its staff to create a healthy, safe
and mission-focused event. Casey's staff worked closely
with a four-member team, led by the health care system's
public relations director. The result was a memorable event
that expressed the client's commitment to redefining the
health care experience and that maintained the safety of
visitors to site, where heavy construction was underway.
At the conclusion of the event, the hospital president affirmed
there was not a single detail she would have changed.
Casey ensured a successful event, one the client termed
“skillfully managed and well orchestrated,” by
focusing on the myriad details associated with effective
pre-planning, pre-event services and site logistics.
Pre-planning
