Case Studies - Casey Communications, Inc. 8301 Maryland Ave., St. Louis, Mo 63105 - 314-721-2828

Crisis Communication
When equipment failure caused the death of four workers at a jobsite in Ohio in 2004, an international construction company revived a long-standing relationship with Casey Communications to provide strategic crisis communications consulting. The incident was the worst safety crisis ever experienced by the firm, which had a decades-long record of safe practices.

When company leaders were notified of the accident, they immediately called on Casey Communications to advise on key action steps and on the messages they needed to convey to workers and their families, clients, government officials and the public. Casey provided company officials with commentary for a same-day press conference carried live on local broadcast outlets. Casey also handled an avalanche of information requests from regional and national media (some hostile) in the days and weeks that followed. Casey continued to serve the client for 18 months after the incident, crafting and implementing a strategic communications program that helped the company preserve its credibility and good name.