Corporate
History:
When Casey Communications was retained to document the history
of a food retailer
commemorating its 50th year in business, the client expected
a 40-page brochure.
What it received much to its delight was a
bound, 100-page corporate history and
a companion video used for new employee orientation.
Marie
Casey, president of Casey Communications, spent more than
80 hours interviewing the one surviving company cofounder.
In addition, she interviewed past and present executives
and employees and reviewed volumes of documents, photographs
and memorabilia dating back to the chain's founding. She
directed a team of specialists in
graphic design, photo preservation and genealogy to ensure
an accurate and visually
compelling finished product. The company was so pleased
with its book that 10 years
later, at its 60th anniversary, it retained Casey to expand
and update the history to
150 pages.
Corporate
histories are a highly specialized communications product
that Casey
Communications is uniquely prepared to provide. In the case
of the food retailer, the
surviving cofounder died prior to its 52nd anniversary.
Had Casey not chronicled his
memoirs, they would have been lost forever.
Ad Campaigns That Work
A Legacy Tribute
A Winning RFP, Despite Political Shenanigans
Bankruptcy Re-Branding and Turn-Around
Crisis Communication
Corporate
History
Establishing
Brand Recognition
Establishing
a New Company in a Mature Industry
Making
the Most of a Grand Opening
Public Policy Education
RUSH!
PR Blitz Nets $4.5 Million in Media Value
Special Events: Planning a Week-Long Annual Meeting
Special Events: Planning a Meaningful Groundbreaking