Establishing
a New Company in a Mature Industry
After 11 months in business, a medical professional liability
insurance company enlisted the assistance of Casey Communications
to achieve targeted awareness among medical professionals
and to educate them on the company's unique business approach.
Additionally, Casey was asked to help overpower the untrue
and/or misleading claims made by competitors about the client.
The challenge for Casey was to build understanding of a
new company in an established industry. The firm immediately
went to work on strategic direct marketing that would put
the client in front of Missouri physicians. Initial efforts
included developing a tradeshow booth and exhibiting at
key conventions and professional gatherings; dispelling
competitor claims via a targeted direct mail campaign; and
sponsoring affinity events, such as golf tourneys and honorary
gatherings. Casey also developed the firm's first capabilities
brochure and successfully captured an in-depth feature story
in a highly read St. Louis business publication.
To
supplement marketing efforts, Casey brokered an exclusive
advertising agreement with a statewide, physician-focused
legal publication. The multi-faceted agreement provided
the client with an ideal forum for branding.
The
outcome: in its first 12 months of working with Casey Communications,
the firm grew its member list from 1,500 to 2,112 physicians
and increased written premiums by nearly $10 million.
Strategic Pitch Makes National News for Local Restaurateur
YouTube Video Enhances Effective Media Relations Campaign
$1.5 Million in Media Support for a Capital Campaign
Ad Campaigns That Work
A Legacy Tribute
A Winning RFP, Despite Political Shenanigans
Bankruptcy Re-Branding and Turn-Around
Crisis Communication
Corporate
History
Redeveloping a Website
Establishing
Brand Recognition
Establishing
a New Company in a Mature Industry
Making
the Most of a Grand Opening
Public Policy Education
RUSH!
PR Blitz Nets $4.5 Million in Media Value
Special Events: Planning a Week-Long Annual Meeting
Special Events: Planning a Meaningful Groundbreaking